Jet Magazine's "Beauty of the Week": A Look Back at an Iconic Feature
Jet Magazine, a prominent African American publication, was a staple in many Black households for decades. Its impact extended beyond news and current events, particularly with its "Beauty of the Week" feature. This weekly segment showcased the beauty and grace of Black women, offering a powerful counter-narrative to the dominant, often Eurocentric, beauty standards of the time.
More Than Just a Pretty Face
"Beauty of the Week" went beyond merely presenting a pretty face. It featured Black women from all walks of life, highlighting their accomplishments, personalities, and diverse beauty. From aspiring actresses to nurses to educators, the featured women represented the richness and complexity of the Black community.
A Celebration of Black Beauty
The feature served as a powerful affirmation of Black beauty, challenging the Eurocentric ideals that often excluded Black women from mainstream media. It celebrated the unique features, skin tones, and hairstyles that were often marginalized and deemed "unattractive" by societal standards.
A Legacy of Representation
"Beauty of the Week" contributed to a larger cultural conversation about representation and inclusivity. It gave Black women a platform to be seen, celebrated, and admired. It helped shape a generation's understanding of beauty and empowered Black women to embrace their unique features.
Enduring Impact
Although "Jet Magazine" no longer publishes its weekly print edition, the legacy of "Beauty of the Week" continues to resonate. It serves as a reminder of the importance of representation and the power of celebrating diversity. The feature's impact on promoting inclusivity and challenging beauty standards continues to be felt today.
Looking Ahead
While "Beauty of the Week" may be a thing of the past, its spirit lives on. The need for representation and inclusivity in media remains paramount. As we move forward, it is crucial to continue amplifying voices and celebrating the diverse beauty of all individuals, regardless of race, ethnicity, or background.
